Ford badly needs the Ford F-150 pickup truck; the all-new Ford Bronco SUV; and the promising, pure-electric Ford Mustang Mach-E to be completely successful to avoid a sudden death within the next 5 years.
The only promising thing about Ford at the moment is the upcoming all-electric Mach-E, which to me is already a disaster in the making. Ford dealerships have been prompted to order Mustang Mach-E FCTP (Ford Courtesy Transportation Program) units with a delivery date planned for the final month of the year.
Think of The Mustang Mach-E FCTP as a demo version of the final product. This demo version is just for buyers to use as a test drive… Ford hopes this will help increase the pre-order. A Big Mess!.
Ford CFO Tim Stone warned investors in April that the company expected to lose more than $5 billion, on an adjusted pretax basis, during the second quarter as the pandemic shuttered factories and severely hampered auto sales, more than doubling the first-quarter’s $2 billion financial loss.
“We believe the company’s cash is sufficient to take us through the end of the year, even with no additional vehicle wholesales or financing actions,” said Chief Financial Officer Tim Stone. Ford expects an adjusted pretax profit of between $500 million and $1.5 billion in the third quarter as long as economic conditions remain favorable without production disruptions, Stone said.
BorgWarner building customized Integrated Drive Module for Ford Mustang Mach-E
Ford Mustang Mach-E driving module is not being built by Ford but outsourced to BorgWarner (American worldwide automotive industry components and parts supplier, primarily known for its powertrain products, including manual and automatic transmissions).
This is already a huge RED FLAG, as Ford is not designing the drive module themselves.
BorgWarner is building an Integrated Drive Module (IDM) for Ford’s new all-electric Mustang Mach-E SUV. The iDM comes complete with a BorgWarner thermal-management system and gearbox integrated with a motor and power electronics from other suppliers and showcases the company’s system integration expertise.
The iDM is being supplied to power the Mustang Mach-E’s rear-wheel-drive and all-wheel-drive configurations. On the all-wheel-drive GT version, BorgWarner is supplying the secondary drive unit to power the front wheels as well. The start of production is slated to begin this year.
In 2019 Ford Motor Co.’s said it’s 2021 Mustang Mach-E will feature a new, hands-free driver-assist system that will compete with Cadillac’s Super Cruise and Tesla’s Autopilot.
We still don’t know much about the program until now. Tesla on the other hand is planning to turn on THE FLEET any moment from now, to enable all Tesla cars to become a Fully Autonomous Self-driving Robotaxis.
The only thing we know about Ford’s bet on Self-driving vehicles, until now, is Ford’s $1 billion investing in Argo Ai.
According to Ford, Investment in Argo AI strengthens Ford’s leadership in bringing self-driving vehicles to market in the near term and creates technology that could be licensed to others in the future.
I would love to see Ford electric vehicle initiatives succeed, but so far nothing seems to be working fine with the project.